Home > Programs > Media & Communication > Bachelor of Media and Communication (Major in Public Relations)

Bachelor of Media and Communication

with a Major in Public Relations

Join the world of image, influence and public perception with a public relations degree from Swinburne.

This degree combines core communication and marketing principles in coursework that hones your writing skills and develops your understanding of new media and digital marketing.

Learn how to help companies build lasting relationships with the people most important to their success. You will develop your skills in producing engaging content, targeted messaging and strategic campaigns to communicate effectively with target audiences.

You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis.

Our graduates are equipped to work in a range of public and private sector industries, from corporate communications to publicity.

Quick Facts

Duration: 3 years full time or equivalent part time
Start Date: Mar, Jul, Nov
Tuition Fee: $61,740 AUD
Location: Online

 

Get Started Today!

Fill out this form to request more info on tuition, course details & more.

Request free information

Your privacy matters and your data will be held in accordance with Swinburne Online's privacy policy as well as Studyportals’ privacy statement and terms of use. You consent to receiving marketing material from Swinburne Online and Studyportals about furthering your education. You understand that these calls/emails/texts may be generated using an automated technology. You also consent that Studyportals can verify your course search and enrolment progress via publicly available information or via education institutions you’ve shown an interest in, with which we can share your personal details (for verification purposes only).
You can contact Swinburne Online and Studyportals at any time to exercise your personal data rights.

What our students say

“I now have the confidence to go for roles I wouldn’t have dreamed of going for before.”

Clare

What will you learn

Professional Communication

Build your skills and confidence as a professional communicator.

Intercultural Communication

Learn how to effectively communicate within a multicultural society.

Campaign Planning

Learn how to plan and manage PR campaigns and evaluate their success.

Writing

Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

Digital Communities

Understand communication theories in relation to social media, online communities and blogging.

Learn more