Bachelor of Media and Communication
with a Major in Public Relations
Join the world of image, influence and public perception with a public relations degree from Swinburne.
This degree combines core communication and marketing principles in coursework that hones your writing skills and develops your understanding of new media and digital marketing.
Learn how to help companies build lasting relationships with the people most important to their success. You will develop your skills in producing engaging content, targeted messaging and strategic campaigns to communicate effectively with target audiences.
You’ll also learn how to manage stakeholders and find out how to best protect an organisation’s reputation in times of crisis.
Our graduates are equipped to work in a range of public and private sector industries, from corporate communications to publicity.
|3 years full time or equivalent part time
|Mar, Jul, Nov
What our students say
“I now have the confidence to go for roles I wouldn’t have dreamed of going for before.”
What will you learn
Build your skills and confidence as a professional communicator.
Learn how to effectively communicate within a multicultural society.
Learn how to plan and manage PR campaigns and evaluate their success.
Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
Understand communication theories in relation to social media, online communities and blogging.