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Bachelor of Media and Communication

with a Major in Advertising

Create commercial content with clout as a graduate of our Bachelor of Media and Communication with a Major in Advertising.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

Quick Facts

Duration: 3 years full time or equivalent part time
Start Date: Mar, Jul, Nov
Tuition Fee: $61,740 AUD
Location: Online


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What our students say

“Online study gave me the qualifications and the experience needed to land the job I was after.”


What will you learn


Apply appropriate communication and persuasion theories to advertising copywriting.

Campaign planning

Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.

Client and agency management

Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.

Professional communication

Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.


Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.

Global media

Gain an understanding of how globalisation has impacted on the media industries.

Learn more