Home > Programs > Business > Bachelor of Business (Major in Marketing)

Bachelor of Business

with a Major in Marketing

Learn how to build a brand that customers love; add a marketing major to your business degree.

Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

Using real industry case studies, you’ll learn how the world’s biggest brands use marketing to succeed. You will develop your own strategies that can be used when working for a business, contracting for clients or starting your own venture.

Quick Facts
Duration: 3 years full time or equivalent part time
Start Date: Mar, Jul, Nov
Tuition Fee: $62,160 AUD
Location: Online

 

Get Started Today!

Fill out this form to request more info on tuition, course details & more.

Request free information

Your privacy matters and your data will be held in accordance with Swinburne Online's privacy policy as well as Studyportals’ privacy statement and terms of use. You consent to receiving marketing material from Swinburne Online and Studyportals about furthering your education. You understand that these calls/emails/texts may be generated using an automated technology. You also consent that Studyportals can verify your course search and enrolment progress via publicly available information or via education institutions you’ve shown an interest in, with which we can share your personal details (for verification purposes only).
You can contact Swinburne Online and Studyportals at any time to exercise your personal data rights.

What our students say

“I chose Swinburne because it is a trusted brand in Australian higher education. I would recommend Swinburne Online to others as I find them to be one of the best online study platforms.”

Alan

What will you learn

Marketing Concepts

Understand the role marketing plays within organisations across the world.

Product Management

Learn how to develop and market a product successfully.

Marketing Behaviour

Gain an insight into the decision making process of consumers, and how to influence and support it.

International Marketing

Explore the challenges and opportunities of foreign markets.

Communications

Explore different communication strategies and the range of channels used in marketing.

Learn more