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Bachelor of Business

with a Major in Marketing

Learn how to build a brand that customers love; add a marketing major to your business degree.

Taught by experienced industry professionals, this degree explains contemporary marketing principles, and equips you with the skills you need to market products and services in a global economy.

You will learn about markets, analyse trends and read customer data to develop and implement effective marketing strategies. You will understand how to communicate with an audience, drive sales and grow customer loyalty.

Using real industry case studies, you’ll learn how the world’s biggest brands use marketing to succeed. You will develop your own strategies that can be used when working for a business, contracting for clients or starting your own venture.

Quick Facts

Duration: 3 years full time or equivalent part time
Start Date: Mar, Jul, Nov
Tuition Fee: $62,160 AUD
Location: Online

 

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What our students say

“I chose Swinburne because it is a trusted brand in Australian higher education. I would recommend Swinburne Online to others as I find them to be one of the best online study platforms.”

Alan

What will you learn

Marketing Concepts

Understand the role marketing plays within organisations across the world.

Product Management

Learn how to develop and market a product successfully.

Marketing Behaviour

Gain an insight into the decision making process of consumers, and how to influence and support it.

International Marketing

Explore the challenges and opportunities of foreign markets.

Communications

Explore different communication strategies and the range of channels used in marketing.

Learn more